click any image to shop the item directly!
I have to take a quick second to talk about something heavy on my heart… and as funny as it might sound, it’s all about Instagram. Laugh if you must, but when your business relies on your performance via the ever so popular platform, every photo could make it or break it! And last night, it broke me.
If you remember correctly, I kicked off 2018 with a heartfelt post about the struggles I faced last year, comparing my journey to others, and how the year left me in a place I never wanted to be. So this past week I started feeling all of those emotions starting to rise again, and I didn’t like it one bit. Side note: if you’re one to follow quite a few influencers on the ‘gram, I’m sure you’ve heard about the constantly evolving platform, that includes the algorithm. Basically the creators have found a way to prioritize the way you see content posted to Instagram, and that isn’t necessarily a good thing. So if you’ve been wondering why you no longer see your friends, families, and even your favorite bloggers posts anymore, it could be that you haven’t engaged in their content in a while. Hence the more you like and comment on their photos, the more they will start to re-appear! I guess to them, that’s the way you can show the creators of the platform who you want to engage with.
So why does this have me down in the dumps? Why am I, like many other influencers, talking about this now? We spend countless hours, every day, carefully curating our feeds. Between picking a filter, staging photos, and planning out our posting schedules, there is a lot of thought and effort into making that 9-box-grid look picture perfect. I personally follow accounts that I resonate with, which includes whether or not their content and style is aesthetically pleasing. Not to mention that brands look at how ALL our photos perform, that being likes and comments! So when a photo I post sits there for an hour and hasn’t even hit 100 likes, I begin to freak out. I question the outfit, the caption, and every decision I made before hitting publish. “Doubt kills more dreams than failure ever will,” and that’s definitely not a great way to end the day, and left me waking up with a pit in my stomach this morning.
So before starting my morning, I took a few minutes re-read my post from earlier this month and reflect on the last few days, and reminded myself that my worth (as a content creator) is not determined by the number of likes, comments or followers I have. And that’s true for my personal life too! If you find yourself in a similar situation, I urge you to remind yourself of that, even if it means you have to say it loud enough before you to begin to believe!
Ps if you find yourself continually scrolling Instagram day after day, it’s important to like and comment on the photos you love! The platform will only evolve in a positive way if we can work together to support the content creators that provide quality and engaging posts. I know I’ll be spending the majority of my day interacting with favorite accounts!
PHOTO CREDIT: Banavenue Photography