Clinque has teamed up with Sweedish Pop Star Zara Larsson for their new Play With Pop campaign, creating the industry’s first interactive music video that showcases four different looks, for four different videos, to the super catchy tune of Lush Life. While bopping to the beat of the song, users can toggle between the different shades of the Clinique Play With Pop collection, showing how you how easily you can transform your look/style with a new lip color!
Each video transforms Zara’s look, from her style to music genre, to a polished Clinique Pop Lip Color and Primer. For example, start off with the “Vixen” version, which features Zara wearing Clinique Pop Lacquer Lip Color + Primer in Berry Pop, singing along to a dance mix of her track. With a quick click on a different color swatch, the video completely transforms taking you to a new look and genre! Each genre identifies with a new look:
Clinique Pop Lacquer Lip Color + Primer: Wink Pop | Cheek Pop: Ginger Pop | Cheek Pop: Ginger Pop
Clinique Pop Lacquer Lip Color + Primer: Bubblegum Pop | Cheek Pop: Plum Pop | Cheek Pop: Cream Pop
Clinique Pop Lacquer Lip Color + Primer: Cherry Pop | Quickliner For Lips: Intense Passion | High Impact Mascara
Clinique Pop Lacquer Lip Color + Primer: Berry Pop | Lid Pop: Cocoa Pop | Chubby Lash Mascara
Last Saturday Chris and I headed to SXSW in Austin, Texas to explore the festival and attend the SXStyle Play With Pop Party hosted by Clinique + Nylon Magazine! We sipped on cocktails and danced to the tunes of live music amongst other well known musicians and celebrities. Before Zara Larsson took the stage we received lip touch ups from the new Play With Pop line, ‘Wow Pop’ was my favorite and paired perfectly with my outfit for the night!
quick snaps from the party
I was able to sit down for some quick girl talk with Zara before she hit the stage, where she gushed about all things beauty and fashion! From her feminine, yet sporty personal style, to her top 5 beauty products, we talked about the new Play With Pop collection and her experience partnering with Clinique. Can you guess which 5 beauty products she can’t live without? She said BB Cream, a great brow pencil, bronzer, liquid eyeliner, and a good make-up remover, all made by Clinique of course! Be sure to head over to the Play With Pop page to interact and shop your favorite looks to the catchy tune of Lush Life!
This post has been compensated by Collectively and its advertiser. All opinions are mine alone. Thank you for supporting the brands that allow The Styled Fox to operate full-time! #PlayWithPop @Clinique